Coke Ethical Issues - 4934 Words

Coke Ethical Issues Our product is quite healthy. Fluid replenishment is a key to health. Coke does a great service because it encourages people to take in more and more liquids. - Michael Douglas Ivester, Coke’s Chairman and CEO. Public schools are funded by the public to educate the children as provided by state law. It is totally inappropriate that its facilities and employees are being used by corporations to increase their own profits on public time and with public dollars. Dr. Brita Butler-Wall, Executive Director, Citizens Campaign for Commercial-Free Schools, US. THE RECALL On June 13, 1999, Coca-Cola[1] (Coke) recalled over 15 million cans and bottles after the Belgian Health Ministry announced†¦show more content†¦_______________________________ [1] Coca-Cola, based in Atlanta, US, is the world’s largest soft drinks company. [2] These soft drinks were bottled by Coke’s bottlers which were not owned directly by the parent company. [3] Thomas Donaldson, professor of legal studies at Wharton and Director of the Wharton Ethics Program, in an interview with Knowledge@Wharton. BACKGROUND NOTE Dr. John Pemberton, an Atlanta-based pharmacist, developed the original formula of Coke in 1886. It was based on a combination of oils, extracts from coca leaves (cola nut) and various other additives. The ingredients were refined to create a refreshing carbonated soda. Pemberton’s bookkeeper, Frank Robinson, suggested that the product be named Coca-Cola. He even developed a way of lettering Coca-Cola in a distinctively flowing script. On May 8, 1886, Coke went on sale for the first time in the Joe Jacobs Drug Store. The first Coke advertisement appeared in The Atlanta Journal on May 29, 1886. Pemberton, with modest help from several investors, spent $73.96 on advertising, but was able to sell only 50 gallons of syrup at $1 per gallon. The product slowly gained acceptance after a heavy outpouring of free sample drinks. In 1888, after Pemberton’s death, Asa Candler, Pemberton’s friend and a wholesaler druggist purchased a stake in the company. Coke sales soared even without much advertising and asShow MoreRelatedEthical Issues Faced By Coke And Pepsi1247 Words   |  5 PagesContents Introduction: 1 Issues face by Coke and Pepsi: 1 Your Analysis: 2 The stake holders: 2 Top management: 2 Consumers: 2 Government: 2 My perspective: 2 Your recommendations. 3 Conclusion: 3 References: 4 Introduction: This case about Coke and Pepsi in India has been really interesting for me. I belong to Pakistan which is somewhat same kind of market as like India. This case focuses on ethical issue in host country and conflict management by multinational companies. Coca-Cola and PepsiCoRead MoreCoca-Cola Company901 Words   |  4 PagesWhy do you think Coca-Cola has had one ethical issue to resolve after another over the last decade or so? There is not single crisis situation for Coca-cola over last decade . The organization has been questioned in different areas of its operations from product to the relationship with workers . It has been facing allegations of misconduct and its questionable behaviour. Contaminated Product This is one of the most serious and frequent problem of Coca Cola products . In the case itRead MoreThe Effects Of Social Media On Coca Cola1387 Words   |  6 PagesIntroduction If you asked 10 followers on Twitter if they prefer Coca-Cola or Pepsi 9 out 10 would probably say Coca-Cola. This paper will explore social media presence for The Coca- Cola Company. Why do people drink Coke? Why is Coke so popular? Questions such as these will be answered throughout this strategy recommendation project. This paper will discuss the current effects of social media and how Coca-Cola should use social media to their advantage. Social media is an amazing entity for companiesRead MoreCoca Cola Ethical Issues Essay1246 Words   |  5 Pagesbased on the number of ethical issues that Coca Cola has had within the past decades. The company has been accused of a number of unethical behaviors that had to do with the safety of their products, financial issues, also a contamination scare in 1999, and issues based on their competition. They were also accused of racial discrimination, distribution of additional goods being sent out to suppliers before the quarter ended, also kno wn as channel stuffing. Other ethical issues Coca-Cola had were exhaustionRead MoreCoca Col The World s Largest Beverage Company884 Words   |  4 Pagesbrands namely Coke, Diet Coke, Fanta, and Sprite† (Ferrell, et al, 2013, p. 309). Over the years Coca-Cola has remained ahead of Pepsi, its main competitor. In 2006 however, Pepsi moved ahead of Coca-Cola by focusing on snack food and innovative strategies in the non-cola beverage market (Ferrell, et al, 2013, p. 309). The reputation of Coca-Cola has not only been among its customers but also among employees and potential employees. Coca-Cola also focuses on social responsibility issues such as educationRead MoreSocial Responsibility Of Coca Cola Essay1597 Words   |  7 Pagesâ€Å"Have a Coke and a Smile† â€Å"A Coke is a Coke, and no amount of money can get you a better Coke than the one the bum on the corner is drinking. All the Cokes are the same, and all the Cokes are good. Liz Taylor knows it, the President knows it, the bum knows it, and you know it.(Andy Warhol, 1975) Regardless of its corporate reputation, the organizational performance and its social responsibility of Coca-Cola makes it loved around the world. Ever since its creation in 1886 Coca-Cola has been a householdRead MoreCoca Cola And Its Social Responsibility1093 Words   |  5 Pagesin the beverage industry, which ignited the â€Å"cola wars† with the company’s top competition PepsiCo. with Coca-Cola controlling 45 percent of the global soft drink market; Coca-Cola’s most famous brands include: Coke, Diet Coke, Sprite, Powerade, Dasani water and Fanta with Coke, Diet Coke, Sprite and Fanta being four of the top five leading soft drinks. At the peak of Coca-Cola’s reign, an estimated $ 1 billion of their products were consumed daily. In 2006, Coca-Cola lost it’s top position to PepsiCoRead MoreEthical Issues With Ethical Marketing Essay1333 Words   |  6 PagesIssues with Ethical Marketing Ethical problems in marketing starts with conflicts and disagreements. Each party in the marketing transaction brings expectations of how the business relationship will exist and how the transaction should be conducted. Some ethical problems in marketing research aren’t always the invasion of privacy and stereotyping. Selective marketing is used to discourage the demand from undesirable markets or just by disenfranchising them altogether. Examples of unethical marketRead MoreCoca Cola Company Struggles With Ethical Issues Essay1502 Words   |  7 Pages The coca-cola company struggles with ethical issues Name Institution Coca-cola boasts of being the world’s largest beverage company serving approximately one billion customers daily. The most dominant products distributed by Coca-cola are Coke, Fanta, Sprite and Diet Coke. This strategy is aimed at ensuring that every customer gets satisfied whenever they use a Coca-cola brand. Coca-cola has large distributions across the globe making it the largest distributor in the world. The late Roberto GoizuetaRead MoreCase Analysis : Burger King834 Words   |  4 Pagesexecutives at Coke decided to go forward with he marketing studies because at first Pepsi had waged a bidding war to try to seize Coke’s customers and at that time Coke’s fountain sales were flat and they tried to prove that there is a chance to increase their sales who tried to gain the investment of Burger King 2. Burger king for one was affected, the Coke’s employees, marketing consultant, Mr. Berryman, the mystery shoppers, Robert Bader, as well as Matthew Whitley 3. The consequences Coke experienced

Persuasive Essay On Drug Testing - 927 Words

Recently, there has been a claim that people should be forced to take a drug test before receiving financial assistance from the government. In the United States, some people across the country are failing drug tests. This means that they are tested for having illegal drugs. This is bad for the country because this could lead to death and being arrested. So the government is seeking to make these people have immediate drug tests so they can â€Å"crack† this problem open. In the state of Tennessee, they passed a law to test people for drugs. As stated in Text 2, â€Å"Six months after rolling out a controversial law to test people for drugs who are applying for public benefits, only 37 of more than 16,000 applicants have tested positive for†¦show more content†¦In Text 3, welfare became more useful and popular to American society. As stated in Text 3, â€Å"Welfare is a social contract between the people in need and those providing for them.† (Text 3, lines 21-22). What does welfare have to do with drug tests? Drug tests would ensure that responsibility becomes upheld by those receiving assistance. This gives a connection to welfare and drug tests. A second connection is that people take drug tests in order to meet the standards for jobs or companies. It would also be given because it was the law. There are tons of people who must take drug tests like athletes, colleges, even the military. According to Dr. Pollack of the Substanc e Abuse Policy Research Program, he quotes, â€Å"Psychiatric disorders (most notably depression and PTSD) are more prevalent amongst welfare recipients than drug use, though he also reports that 20% of welfare recipients admit to recent use of illicit drugs,† (Text 3, lines 35-38). Mandatory drug tests could also provide medical care to people who are ill. As stated in Text 3, â€Å"Mandatory testing would not only hold welfare recipients to the same standard as everybody else, but it also would perform a critical service as a means of assistance for those suffering from psychiatric disorders, medical disorders, and/or abuse problems,† (Text 3, lines 41-44). Drug tests are doing very good in the state of Utah. According to the title of Text 4, Utah’s drug testing had saved more thanShow MoreRelatedPersuasive essay against animal testing764 Words   |  4 Pagesï » ¿Persuasive Essay against Animal Testing Abraham Lincoln once said, â€Å"I am in favour of animal rights as well as human rights. That is the way of a whole human being.†Ã‚  I couldn’t agree more with this statement as I do not believe that animal testing is right and I am totally against it. One of the main reasons I am against animal testing is the fact that the animals don’t have a choice and are being forced to be tested, which can lead to them getting seriously ill or dying as a cause of theRead MoreStem Cell Research1022 Words   |  5 PagesPersuasive Essay Many controversial and moral stricken issues have been put into question in todays modern society. Some of which include gay marriage, and abortion. Yet one of the most controversial has to be stem cell research. A Stem Cell is a generic cell that can make exact copies of itself indefinitely. It also has the ability to make specialized cells for various tissues in the body such as the heart muscle, brain and liver. But why exactly is stem cell research so controversial? WellRead MoreIs There A War On Drugs?949 Words   |  4 PagesSom Altena Ms. Van dyke Sun Nov, 30 Persuasive essay Is this really a war on drugs? Is this really a war on drugs? 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Men Are More Likely to Commit Crime Than Women Free Essays

Criminal commitment is one of serious problem in society. There is a question that crime is committed by more men or women. Some people think that women are considered as higher rate in criminals than men. We will write a custom essay sample on Men Are More Likely to Commit Crime Than Women or any similar topic only for you Order Now In contrast, others, including me, are in favor of contrary opinion. The first reason is that men are usually quick-tempered. When, problems happen, instead of discuss gently to find out measures, men frequently talk loudly and beat others. For example, if an accident occurs, men are often furious. They also use rough word to talk. Thus, they possibly hit each other easily. Male self-esteem is quite high, too. Men, due to a little lack of respect from other people, will be angry easily. Additionally, men always want to be respected and admired by other people. They are proud of themselves and want that others also appreciate them. They find many ways to prove themselves. They do special or strange things to attract attention. They let others know that they have ability, power and strength. Many hackers just hack website because of simple reasons, such as demand in showing competence Finally, men are the backbones of families. They have to shoulder great responsibility. One of them is finance. Men are more likely need to find jobs which can help their families pay living expenses. However it is not easy. Consequently, they may earn money by illegal ways, such as: fraud, robbery, smuggling†¦ In some case, men commit crimes accidently. When their family is damaged by others, they are forced to fight in order to protect their family. There are quitter a lot of case that as a consequence of self-defense, men commit manslaughter. Concluded, men are easier becomes criminals than women because of their personality and responsibility. How to cite Men Are More Likely to Commit Crime Than Women, Papers

Ready Mix Concrete Essay Example For Students

Ready Mix Concrete Essay ASSIGNMENT CONSTRUCTION METHODS AND TECHNOLOGY READY MIX CONCRETE SUBMITTED TO: SUBMITTED BY: PROF. SACHIN JAIN SONABH DHARIWAL VARUN GOEL INTRODUCTION: Ready-mix concrete is a type of concrete that is manufactured in a factory or batching plant, according to a set recipe, and then delivered to a worksite, by truck mounted transit mixers. This results in a precise mixture, allowing specialty concrete mixtures to be developed and implemented on construction sites. The first ready-mix factory was built in the 1930s, but the industry did not begin to expand significantly until the 1960s, and it has continued to grow since then. Ready-mix concrete is sometimes preferred over on-site concrete mixing because of the precision of the mixture and reduced worksite confusion. However, using a pre-determined concrete mixture reduces flexibility, both in the supply chain and in the actual components of the concrete. Ready Mixed Concrete, or RMC as it is popularly called, refers to concrete that is specifically manufactured for delivery to the customers construction site in a freshly mixed and plastic or unhardened state. Concrete itself is a mixture of Portland cement, water and aggregates comprising sand and gravel or crushed stone. In traditional work sites, each of these materials is procured separately and mixed in specified proportions at site to make concrete. Ready Mixed Concrete is bought and sold by volume usually expressed in cubic meters. RMC can be custom-made to suit different applications. Ready Mixed Concrete is manufactured under computer-controlled operations and transported and placed at site using sophisticated equipment and methods. Concrete’s natural color is gray. Its favored uses are utilitarian. Its very ubiquity causes it to blend into the background. But ready-mix concrete does have one remarkable characteristic: other than manufactured ice, perhaps no other manufacturing industry faces greater transport barriers. The transportation problem arises because ready-mix concrete both has a low value-to-weight ratio and is highly perishable—it absolutely must be discharged from the truck before it hardens. These transportation barriers mean ready-mixed concrete must be produced near its customers. For the same reason, foreign trade in ready-mixed concrete is essentially nonexistent. This article is an introduction to the basics of the market for ready-mix concrete, focusing mainly on its consumers and its producers in the United States, but with occasional comparisons to other countries when contrasts are useful. INDUSTRY HISTORY AND BACKGROUND: Ready-mixed concrete’s ubiquitous use as a building material is largely because of two advantages. It is cheap. It also allows great diversity in design and function, because in its fluid form, it can be poured into molds of any shape. Concrete’s weakness, quite literally, is that while it is reasonably strong when bearing compressive (pushing) loads, it is an order of magnitude weaker in its ability to bear tensile (pulling) forces. Concrete was regularly used as a building material throughout the twentieth century, but when the National Ready Mixed Concrete Association was founded in 1930, only a handful of ready-mixed plants operated in the United States. The standard practice at the time was for construction firms to mix their own concrete at the job site using bagged cement and aggregates the contractors purchased themselves. (This practice remains common in developing countries. ) However, with the wartime industrial and government building during the 1940s and the housing and highways building boom that followed, demand for ready-mixed rose sufficiently to take advantage of the scale economies of specialized offsite concrete mixers. By 1958, the first year in which the industry was considered a separate four-digit manufacturing industry in the Standard Industrial Classification system, there were 3,657 ready-mixed concrete plants. Since that time, the industry has continued to grow, albeit with occasional recessionary setbacks. Over the past 30 years, the industry has been shifting from one dominated by single-plant firms to one where multi-plant operations are becoming increasingly common. In 1958, about 3,100 firms owned the 3,657 ready-mixed plants. By 2002, the number of industry plants had increased to 5,570, but the number of industry firms had fallen below 2,600 (U. S. Census, 1963 and 2006a). This consolidation is reflected in the industry concentration measures seen in Table 1. In 1958, the largest four firms in the industry accounted for only 4 percent of output, and the largest 50 firms a mere 21 percent. The analogous values for 2002 were respectively 11 and 42 percent, still low compared to most manufacturing industries, but substantially higher than earlier values. However, these national concentration measures understate concentration within individual geographic markets, which because of the high transportation costs of concrete, better reflects the competitive environment industry producer’s face. A TYPICAL READY-MIXED CONCRETE PLANT: The manufacturing process for ready-mixed concrete can be crudely analogized to making mud pies, except a typical batch of â€Å"batter† weighs 20-40 tons and the output is delivered to customers in $150,000 vehicles. The plants where these pies are made are typically Spartan affairs, even as manufacturing facilities go. They include facilities for handling raw materials, usually including steel cement silos (cement must be protected from moisture in the air, lest it harden prematurely), open piles of aggregate (sand, gravel and rock) sorted by size, a pay loader and conveyor system for moving aggregate, and a water source. There is also often a structure with limited office space and rooms that house controls for the batcher—the equipment that weighs and feeds the various ingredients into the mixing bin. The bin sits n an elevated structure to allow drivers to pull the mixer trucks, which are the other key pieces of capital equipment found at ready-mixed plants, underneath for loading. Numbers from the 2002 Census of Manufactures, the latest for which comprehensive data are available, offer a sense of the economic scale of a typical ready-mixed plant. The average value of raw materials inventory on hand at a plant was $81,000. The average book value of its capital stock (both structures and e quipment) was $2. million, and mean annual sales were $3. 9 million. This typical plant had 18 employees, 14 of whom were considered production workers (which include truck drivers). FIRM STRUCTURE: Construction industry was benefited by Ready-mix Concrete right from its inception during the late 40’s. This technology has since then grown in a big way in Europe and USA, consuming more than 60% of the cement produced. In the coming years, Ready-mix Concrete industry in India is likely to consume more than 5% of the cement produced. Despite the industry’s move toward consolidation, hundreds of ready-mixed firms are still single-plant operations. In 1997, the most recent year for which such data were available, these producers accounted for 44 percent of industry plants and 80 percent of its firms. Ready-mixed concrete plants, whether in single-plant firms or not, are usually highly specialized. Plants in the industry fabricate few precast concrete products; despite similarities in precast concrete’s production process and that the ultimate buyers in the construction industry are often the same. Well over 90 percent of ready-mixed plant revenues come from ready-mixed sales, meaning single-plant firms in the industry derive the vast majority of their revenues from their primary product. Plants making prefabricated concrete products are similarly specialized in those products, with less than 10 percent of their revenues accounted for by ready-mixed sales (U. S. Census Bureau, 2006b). Multi-plant firms with ready-mixed concrete operations tend to be more diversified, but their diversification comes through owning plants in other industries. These can be prefabricated concrete operations, cement plants, or sand and gravel mines. In 1997, about half of the ready-mixed plants that were owned by multi-unit firms were owned by firms that also operated plants in other industries besides ready-mixed concrete. Thus, diversification among larger firms is not universal, since the other half of plants in multi-unit firms are owned by businesses that are ready-mixed specialists. TECHNOLOGICAL CHANGE: The basic process for making ready-mixed concrete has not changed for the past 60 years: dry raw materials are measured, loaded into a bin, mixed, placed into a truck, and water is added (sometimes the order of the last two steps is interchanged). The modest technological advances that have occurred in the industry have come in five areas. The first change is automated batching systems. Batching—the process of weighing and mixing the raw materials before they are loaded on the truck—was once a manual operation. An operator would mechanically control the hopper gates that regulated the flow of raw materials into the central mixing bin, weighing each component while proceeding, often by eye on an analog scale. Automated batching systems, where an operator inputs the â€Å"recipe† for a ready-mixed batch into an electronic control system that handles the weighing and mixing operations automatically, began diffusing through the industry during the late 1970s and early 1980s. A second change is the substantial increase in the capacity of concrete trucks. A 1953 standards publication described certified mixing trucks ranging in capacities from 2. 5 to 7. 5 cubic years (National Ready Mixed Concrete Association, 1953), with standard capacities at the time being 3. 0 to 4. 0 cubic yards. Today, the typical truck capacity is 10 cubic yards, with some able to carry as many as 12. However, because a cubic yard of concrete weighs approximately two tons, the gross weight of a fully-loaded 12-yard truck could be upwards of 38 tons. This comes close to states’ legal limits, which are uniformly 40 tons (some allow overages with a special permit, but most do not have exceptions when the cargo is divisible like concrete). A third change is a continuing expansion in the variety of chemical admixtures that can be added to a concrete batch to affect its properties in useful ways. For example, admixtures can affect workability (how easily the concrete can be formed into shapes), curing times, color, porosity, and other attributes. This flexibility in the physical attributes of the final product has increased the range of uses of ready-mixed concrete. A fourth change involves improvements in logistical coordination gained through the move toward centralized delivery dispatch. Ready-mixed concrete producers are not just manufacturers, they are logisticians: they deliver, typically on short notice, a perishable product to time-sensitive buyers in multiple locations. Owning several plants in a local area and coordinating their deliveries through a central office offers potential productivity gains by consolidating overhead (one dispatcher handles deliveries from several plants that would each have their own dispatcher in single-unit firms) and allowing more efficient use of available resources through cross-plant substitution of production and deliveries. Hortacsu and Syverson (2007) find evidence of these productivity gains among ready-mixed plants whose owning firms are vertically integrated into cement. Non production workers account for a lower fraction of employment at these plants, consistent with a reduction in overhead labor from moving to central dispatch. Firms’ plant location choices also reflect attempts to harness such efficiency benefits. For example Lafarge (2005), an integrated cement and concrete producer, states in its 2004 20-F filing that, â€Å"We aim to place our ready mix concrete plants in clusters in each micro market in which we operate in order to optimize our delivery flexibility, capacity and backup capability. 3 While Hortacsu and Syverson look specifically at vertically integrated firms, the findings suggest that the logistical efficiencies do not rely on vertical structure per se. What appears instead to be important is the total size of the firm’s ready-mixed operation in the local market. That is, while plants in vertically integrated firms are more productive on average than unintegrated plants in the same market, they do not have signi ficantly different total factor productivity levels than plants in unintegrated firms with similar local concrete sales. Coordination and its possible efficiency gains are therefore not exclusive to vertically integrated firms, but rather are available to any firm with the necessary scale (and the operational ability to manage such operations). A final technological advance affected the concrete industry, although it actually occurred for the most part outside of the industry. Concrete pumps are used to place concrete on a job site by pumping it through tubes suspended from a boom. These concrete pumps are typically owned and operated by construction contractors or specialty firms, rather than by the ready-mixed producer. Pumps allow virtually uninterrupted placement of concrete and make it easy to change the location where concrete is poured. (The alternative process is to load bucket after bucket with wet concrete, move the buckets one load at a time into place with a crane, and pour the contents into the mold. ) Certain admixtures mentioned earlier increase the flow ability of wet concrete, improving pumping performance. Pumping is limited in practical terms only by the power of the pumps, which can be quite large. The 92-floor Trump Tower in Chicago, for instance, is being built with the help of a 680-horsepower concrete pump able to lift 3,000 pounds 1,000 feet in one minute (Sleets and Klaxton, 2006). ENVIRONMENTAL CONCERNS: Ready-mixed concrete plants can emit both waterborne and airborne pollutants. The former include spilled oil or fuel, as well as fine and coarse particles of aggregates and cement, which can be inherently detrimental as well as raise the alkalinity of runoff water to toxic levels. Airborne emission concerns primarily involve dust from the concrete mixing process itself or from trucks driving on unpaved portions of plants. Plants typically monitor potential pollutants and control them as required. Runoff water is often captured in settling ponds that allow solids to be separated before the water is either discharged or recycled. Dust is controlled by hooding mixing facilities and either paving or occasionally spraying-down unpaved areas of the plant. THE NATURE OF DEMAND: This section discusses factors that influence ready-mixed concrete demand: who the customers are, how one might define a market within the industry, the nature of the product, and its common substitutes. Ties to Local Construction The ready-mixed industry’s fortunes are closely tied to the level of activity in the construction sector. The sector buys the vast majority of ready-mixed output: 94 percent, according to the 2002 Benchmark Input-Output Tables. Bureau of Labor Statistics annual employment data over 1973 to 2005 show a simple correlation of 0. between the employment growth rates of the ready-mixed concrete industry and the construction sector. The combination of the industry’s high transport costs and its reliance on the construction sector imply that the ready-mixed â€Å"market† is not a singular, nationwide unit, but instead a collection of quasi-independent local geographic markets. Data from the 2002 Commodity Flow Survey indicate that the average s hipment distance for the detailed product category of which ready-mixed comprises the majority of shipments (â€Å"no refractory mortars and concretes†) is only 32 miles. By way of comparison, the average distance for all commodities is 546 miles. The basic demand conditions faced by ready-mixed producers in any given local market therefore depend on how robust construction activity is in that same market, not elsewhere. Moreover, this variation in market demand is likely to be exogenous to the nature of competition among local ready-mixed concrete plants. This is because construction projects require intermediate materials from a wide array of industries, making the cost share of ready-mixed small. Looking at the 2002 Benchmark Input-Output Tables again, ready-mixed concrete accounted for only 3 percent of the construction sector’s intermediate materials costs. Therefore a shock to the competitiveness of the local ready-mixed industry (that lowers average concrete prices, say) is unlikely to cause a construction boom. Causation thus travels from construction demand to concrete competitiveness, not in the reverse direction. Relationship Capital Ready-mixed concrete is physically quite homogenous. While concrete can be differentiated along some dimensions (like compressive strength or cure ime) by varying the cement-to-water ratio or including chemical admixtures, these differentiations are minor in scope relative to those seen within many manufacturing industries (automobiles or household audio and video equipment, for instance). Moreover, the differentiation in attributes of concrete output across plants is likely to be smaller still. Because of transport constraints, ev ery plant typically produces the entire spectrum of ready-mixed concrete varieties, rather than some plants specializing in certain types of concrete and others in different types. Space Exploration EssayThe capacity of the silo may range from 50-500 tonnes. Cement/ Fly-ash is pumped into the silo for refilling. The typical picture of a central mixer is shown in Fig-2 3 MATERIAL STORAGE YARD: Fig-5 A material storage is used for storing coarse aggregates(20mm, 10mm, 5mm), fine aggregates(river sand, crusher sand). Generally this is an open yard having separations for each materials. Wooden planks steel plates are used as separating material. A layer of PCC is poured at the base to prevent material wastage as well as mixing of undesirable materials from the soil. It is also elevated to prevent the ground water from mixing. The size of the storage yard should be sufficient to fulfill the requirement as per the batching plant capacity. Sometimes the storage yard may be a closed yard from which the materials may be transported through a belt conveyor to ensure better quality. The material should be properly laid in the yard so that it ensures easy flow of material from the yard to the auto weight through the gates. A loader is generally placed near the storage yard for the re-arrangement of materials. The typical picture of a central mixer is shown in Fig-6 CENTRAL MIXER : pic] Fig-6 A central mixer is one of the main component of a batching plant. Its function is to mix the materials properly to prepare the proper grade of concrete. The capacity ranges from . 5-3 m3 per batch. After mixing, it discharges the concrete into the transit mixer. The mixing time for concrete may range from 30-60 seconds per batch. There are blades inside the mixer fo r proper mixing of te concrete. The typical picture of a central mixer is shown in Fig-5 The aggregates are put in the mixer by the auto weight. The water and the admixture is pumped into the mixer by means of pipes connected to the mixer. There is also another pipe connected with the mixer from which the pumped cement comes in the end for mixing. Type of mixers: †¢ Single shaft mixer †¢ Twin shaft mixer. †¢ Vertical mixer. AUTO WEIGHT: Fig-7 An auto weight is used for weighing the materials. The gates are connected with the auto weight from which the material is flown into. The auto weight is connected with the central mixer in which it places the material. OPERATING UNIT: Fig-8 The operating unit is used to drag the materials near the gate by a drag-line. A boom is there which moves over the materials and the unit is generally a human operated system. AUTO GATES: Fig -9 MOISTURE CONTROLLER: Fig-10 ADMIXTURES: Fig-11 WATER PUMPING SYSTEM: Fig-12 CONTROL PANEL Control panel controls all the parts of RMC plant. It increases the workability of the plant. It is situated at the control panel room which monitors all the functions. It increases the accuracy of the concrete mix which in turn shows in the strength. Moisture content can also be controlled by the control panel. Different mode of mechanical transportation of concrete is †¢ Transit Mixer †¢ Concrete pump and pipeline. †¢ Tower crane †¢ Ropeways or cableways †¢ Belt conveyors TRANSIT MIXER: pic] Fig-13 Fig-14 Ready-mixed concrete, by far the most common form of concrete, accounts for nearly three-fourths of all concrete. Ready mixed refers to concrete that is batched for delivery from a central plant instead of being mixed on the job site. Each batch of ready-mixed concrete is tailor-made according to the specifics of the contractor and is delivere d to the contractor in a plastic condition, usually in the cylindrical trucks often known as cement mixers. As early as 1909, concrete was delivered by a horse-drawn mixer that used paddles turned by the carts wheels to mix concrete en route to the jobsite. In 1916, Stephen Stepanian of Columbus, Ohio, developed a self-discharging motorized transit mixer that was the predecessor of the modern ready-mixed concrete truck. Development of improved ready-mixed trucks was hindered by the poor quality of motor trucks in the 1920s. During the 1940s, the availability of heavier trucks and better engines allowed mixing drum capacities to increase, which in turn allowed ready-mixed concrete producers to meet the high demand for concrete that developed as a result of World War. In case of RMC industries since the demand is spread over a larger geographical area, transit mixers are invariably used for transportation of concrete. Transit mixers are truck mounted drum mixers in which concrete is kept agitated by the continuous rotation of the mixer drum. The transit mixer needs to have a water tank. Speed of rotation of mixer will depend on whether it carries ‘central mixed’ or ‘Transit mixed’ concrete. Function of Transit mixer varies from a mixer in case of transit mix concrete to an agitator in case of central mixed concrete. Depending on function, speed of the drum varies from 2 to 6 rpm for ‘Central mixed’ concrete to 4 to 16 rpm in case of ‘Transit mixed concrete’. Maximum no. of rotation is usually limited to 300. In RMC industry, fleet of transit mixer form a major portion of capital investment. For balancing a capital of 60 to 80m? /day of concrete production, at least 4 transit mixers are required. Generally the time of transit after addition of water is limited to 60-80 minutes. In India transit mixers are being extensively used by project sites having batching plants for concrete production. Manufacture of transit mixers in India is licensed. Mixers of 2. 5 to 7. 0 cum capacity are now available on order. An important consideration is the matching of payload of 3. 0 to 4. 0 cum of concrete i. e. 10 tonnes including the weight of the mixer with a standard chassis of trucks available. While a 10 tonner chassis is common, anything above this calls for change in axial load, traffic restrictions and huge price differential. The annual production capacity is around 50. A concrete pump can be advantageously used in conjunction with RMC. Deployment of a concrete pump would however mean an additional investment of at least Rs. 0 lakhs. The RMC plant in charge should be conversant with operations research techniques for optimum utilization of transit mixers. Fig 15 RMC PLANT TRANSIT MIXER CYCLE CONCRETE PUMP PIPE LINE Fig 16 A concrete pump is a tool for transferring liquid concrete by pumping. There are two main classifications of concrete pumps. The first type of concrete pump is attached to a truck. It is known as a truck-mou nted boom pump because it uses a remote-controlled articulating robotic arm (called a boom) to place concrete with pinpoint accuracy. Boom pumps are used on most of the larger construction projects as they are capable of pumping at very high volumes and because of the labor saving nature of the robotic arm. The second main type of concrete pump is mounted on a trailer, and it is commonly referred to as a trailer pump or line pump. This pump requires steel or rubber concrete placing hoses to be manually attached to the outlet of the machine. Those hoses are linked together and lead to wherever the concrete needs to be placed. Trailer pumps normally pump concrete at lower volumes than boom pumps and are used for smaller volume concrete placing applications such as swimming pools, sidewalks, and single family home concrete slabs. There are also skid-mounted and rail mounted concrete pumps, but these are uncommon and only used on specialized jobsites such as mines and tunnels. TOWER CRANE Fig 17 A crane is a lifting machine, generally equipped with a winder (also called a wire rope drum), wire ropes or chains and sheaves, that can be used both to lift and lower materials and to move them horizontally. It uses one or more simple machines to create mechanical advantage and thus move loads beyond the normal capability of a human. Cranes are commonly employed in the transport industry for the loading and unloading of freight, in the construction industry for the movement of materials and in the manufacturing industry for the assembling of heavy equipment. BELT CONVEYORS Fig 18 A belt conveyor consists of two or more pulleys, with a continuous loop of material the conveyor belt that rotates about them. One or both of the pulleys are powered, moving the belt and the material on the belt forward. The powered pulley is called the drive pulley while the unpowered pulley is called the idler. There are two main industrial classes of belt conveyors; Those in general material handling such as those moving boxes along inside a factory and bulk material handling such as those used to transport industrial and agricultural materials, such as grain, coal, ores, etc. generally in outdoor locations. Generally companies providing general material handling type belt conveyors do not provide the conveyors for bulk material handling. In addition there are a number of commercial applications of belt conveyors such as those in grocery stores. The belt consists of one or more layers of material they can be made out of rubber. Many belts in general material handling have two layers. An under layer of material to provide linear strength and shape called a carcass and an over layer called the cover. The carcass is often a cotton or plastic web or mesh. The cover is often various rubber or plastic compounds specified by use of the belt. Covers can be made from more exotic materials for unusual applications such as silicone for heat or gum rubber when traction is essential. Material flowing over the belt may be weighed in transit using a beltweigher. Belts with regularly spaced partitions, known as elevator belts, are used for transporting loose materials up steep inclines. Belt Conveyors are used in self-unloading bulk freighters and in live bottom trucks. Conveyor technology is also used in conveyor transport such as moving sidewalks or escalators, as well as on many manufacturing assembly lines. Stores often have conveyor belts at the check-out counter to move shopping items. Ski areas also use conveyor belts to transport skiers up the hill. A wide variety of related conveying machines are available, different as regards principle of operation, means and direction of conveyance, including screw conveyors, vibrating conveyors, pneumatic conveyors, the moving floor system, which uses reciprocating slats to move cargo, and roller conveyor system, which uses a series of powered rollers to convey boxes or pallets. TESTING LABORATORY One of the main features of RMC is uniform and assured quality of concrete. Also the mix is to be designed to produce concrete of desired properties. This calls for the RMC plant to have full fledged concrete testing laboratory of its own. The testing laboratory should have the following equipment. 1. Concrete cube testing machine 2. Apparatus for sieve analysis 3. Moulds for casting standard cubes 4. Table vibrator 5. Tank for curing cubes 6. Vicat`s apparatus 7. Slump cone 8. Weigh balance All necessary tests to ascertain the properties of ingredients are conducted in the laboratory. Various grades of concrete mixes are designed by usual mix design procedure. For each consignment, concrete cubes are made and tested to keep a a check on quality of concrete produced. This will also fulfill the mandatory requirement of concrete testing as laid down by the municipal bodies. NEW METHOD OF PRODUCTION OF RMC A new method for the recycle of sludge generated at ready-mixed concrete plant has been reported at present. This method is able to apply sludge water by adding a retarder for mixing water, without the amendment of mix proportion of concrete due to the use of sludge water, within 3% of sludge content by cement weight since ready mixed concrete made by this method was applied for a building construction. The growth of RMC is predominantly driven by demand from the metro cities. In cities like Mumbai, the mandatory use of RMC is in construction of flyovers provided the requisite impetus to growth, according to an ICRA analysis. RMC is particularly useful when the building activity is located in congested sites where little space is available for siting the mixer and for stock piling of aggregates. The use of RMC is also advantageous when only small quantities of concrete are required or when concrete is to be placed only at intervals. Even as the concept of ready-mix concrete (RMC) is still catching up in the country, cement majors are keenly focusing on entering the new area in a big way. Anticipating huge potential for the product, cement majors, including Associated Cement Companies, Grasim, LT, India Cements, Priyadarshini Cements, Chettinad Cement and Madras Cements, are foraying into the RMC business and the share of RMC is expected to go up from present levels of around 5 per cent of the total cement production to the global average of 70 per cent, according to industry players. The teething troubles has been overcome by the RMC Industry and at present there are over 37 RMC plants delivering over one lakh cubic metres of mixed concrete every month. RMC plants are working in Delhi area also. Envisaging higher demand, the 16. 4-million tonne cement major, ACC is planning to beef up its existing RMC infrastructure of 11 units with two new RMC units one at Noida and the other in Mumbai, during the current year. During the last fiscal, Madras Cements set up two RMC plants near Chennai, with a capacity of approximately 9 lakh cubic metres, while Chettinad Cements installed an RMC facility near Coimbatore. Grasims RMC business accounted for a turnover of Rs 116 crore during 2003-04, against a turnover of Rs 59. 8 crore during the previous year. For growth of the industry, government bodies, private builders, architects/engineers, contractors, and individuals required to be made fully aware about the advantages of using ready mix concrete, government bodies/consultants needs to include ready mix concrete as mandatory in their pecification for execution, government specifications for CPWD and PWD jobs should include Ready mix concrete as a mandatory item. Apart form this tax breaks are required for the growth of RMC and developers/contractors needs to be discouraged from piling up materials likemetal, sand etc. on roads/foot paths. metal, sand etc. on roads/foot paths. CONCLUSION: The concept of RMC is catching up in the country and the demand for this is increasing day by day. Anticipating this huge demand for the product many construction majors are entering in to the RMC business. So the growth rate is expected to rise from the current rate. Still then the product needs more improvement which requires more research and development. Now a days more compact and efficient RMC plants are introduced by various companies which will ensure more productivity and economy which will help in fulfilling the present market demand. ADMIXTURES WATER READY MIX CONCRETE 10 MM AND 20MM CRUSHED METAL CRUSHED/ RIVER SAND FLY ASH SILO CEMENT SILOS