Coke Ethical Issues - 4934 Words

Coke Ethical Issues Our product is quite healthy. Fluid replenishment is a key to health. Coke does a great service because it encourages people to take in more and more liquids. - Michael Douglas Ivester, Coke’s Chairman and CEO. Public schools are funded by the public to educate the children as provided by state law. It is totally inappropriate that its facilities and employees are being used by corporations to increase their own profits on public time and with public dollars. Dr. Brita Butler-Wall, Executive Director, Citizens Campaign for Commercial-Free Schools, US. THE RECALL On June 13, 1999, Coca-Cola[1] (Coke) recalled over 15 million cans and bottles after the Belgian Health Ministry announced†¦show more content†¦_______________________________ [1] Coca-Cola, based in Atlanta, US, is the world’s largest soft drinks company. [2] These soft drinks were bottled by Coke’s bottlers which were not owned directly by the parent company. [3] Thomas Donaldson, professor of legal studies at Wharton and Director of the Wharton Ethics Program, in an interview with Knowledge@Wharton. BACKGROUND NOTE Dr. John Pemberton, an Atlanta-based pharmacist, developed the original formula of Coke in 1886. It was based on a combination of oils, extracts from coca leaves (cola nut) and various other additives. The ingredients were refined to create a refreshing carbonated soda. Pemberton’s bookkeeper, Frank Robinson, suggested that the product be named Coca-Cola. He even developed a way of lettering Coca-Cola in a distinctively flowing script. On May 8, 1886, Coke went on sale for the first time in the Joe Jacobs Drug Store. The first Coke advertisement appeared in The Atlanta Journal on May 29, 1886. Pemberton, with modest help from several investors, spent $73.96 on advertising, but was able to sell only 50 gallons of syrup at $1 per gallon. The product slowly gained acceptance after a heavy outpouring of free sample drinks. In 1888, after Pemberton’s death, Asa Candler, Pemberton’s friend and a wholesaler druggist purchased a stake in the company. Coke sales soared even without much advertising and asShow MoreRelatedEthical Issues Faced By Coke And Pepsi1247 Words   |  5 PagesContents Introduction: 1 Issues face by Coke and Pepsi: 1 Your Analysis: 2 The stake holders: 2 Top management: 2 Consumers: 2 Government: 2 My perspective: 2 Your recommendations. 3 Conclusion: 3 References: 4 Introduction: This case about Coke and Pepsi in India has been really interesting for me. I belong to Pakistan which is somewhat same kind of market as like India. This case focuses on ethical issue in host country and conflict management by multinational companies. Coca-Cola and PepsiCoRead MoreCoca-Cola Company901 Words   |  4 PagesWhy do you think Coca-Cola has had one ethical issue to resolve after another over the last decade or so? There is not single crisis situation for Coca-cola over last decade . The organization has been questioned in different areas of its operations from product to the relationship with workers . It has been facing allegations of misconduct and its questionable behaviour. Contaminated Product This is one of the most serious and frequent problem of Coca Cola products . In the case itRead MoreThe Effects Of Social Media On Coca Cola1387 Words   |  6 PagesIntroduction If you asked 10 followers on Twitter if they prefer Coca-Cola or Pepsi 9 out 10 would probably say Coca-Cola. This paper will explore social media presence for The Coca- Cola Company. Why do people drink Coke? Why is Coke so popular? Questions such as these will be answered throughout this strategy recommendation project. This paper will discuss the current effects of social media and how Coca-Cola should use social media to their advantage. 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